QUICK LINKS
Website Design for Tradespeople: How UK Plumbers, Builders & Electricians Win More Work Online in 2026
Why Tradespeople Need a Professional Website More Than Ever in 2026
Word of mouth is powerful — but it’s no longer enough. In 2026, when a homeowner’s boiler breaks down at 9pm, they don’t ask a neighbour. They grab their phone and search “emergency plumber [their town]”. When a family wants their loft converted, they Google “loft conversion builders near me” and compare the top five results before making a single call. If you’re not visible online, those customers are going to your competitors.
Research shows that over 80% of consumers research a tradesperson online before making contact — even if they were recommended by a friend. They’re checking your reviews, looking at your past work, confirming you look legitimate, and making a snap judgement on whether to trust you with their home. Your website is your first impression, your showroom, and your best salesperson — all in one.
At SinceCode, we’ve built websites for tradespeople across the UK, from Redditch to Birmingham and beyond. In this guide, we’ll share everything you need to know about getting a website that actually brings in leads — not just one that sits there doing nothing.
What Should a Tradesperson’s Website Include?
A great trades website isn’t complicated — but it does need the right elements to convert visitors into enquiries. Here’s what every plumber, builder, electrician, or roofer’s website must have:
1. Clear Contact Information Above the Fold
Your phone number should be visible immediately when someone lands on your website — without scrolling. People searching for trades services often need help urgently. Make it as easy as possible to call you. We put your number front and centre on every SinceCode trades website, and we make it click-to-call on mobile so customers can ring you with a single tap.
2. Your Services, Clearly Explained
Don’t make visitors hunt for what you do. A dedicated services section — ideally with individual pages for each service — helps in two ways: it tells customers exactly what you offer, and it gives Google more pages to index and rank. A plumber who has separate pages for “boiler installation”, “boiler repair”, “bathroom fitting”, and “emergency plumbing” will rank for far more searches than one with a single generic “services” page.
3. Photos of Your Work
Before-and-after photos, project galleries, and photos of your team at work are gold for trades websites. They build trust instantly, demonstrate your skill, and give potential customers confidence that you do quality work. Even photos taken on a modern smartphone are perfectly adequate — what matters is showing real work, not stock photos.
4. Customer Reviews and Testimonials
Social proof is one of the most powerful conversion tools on any website. Display your Google reviews prominently, or include written testimonials from satisfied customers. Even three or four genuine, detailed reviews can be the difference between someone picking up the phone and clicking back to find someone else.
5. Service Area Information
Be specific about where you work. “Covering Redditch, Bromsgrove, Studley, and surrounding areas” is far better than just “Worcestershire” for local SEO. The more specific you are about your service areas, the better Google understands where to show your website in search results.
6. Accreditations and Qualifications
Are you Gas Safe registered? NICEIC approved? A Which? Trusted Trader? Display these prominently. They’re not just trust signals for customers — they’re differentiators that set you apart from the competition and give Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals a significant boost.
The Biggest Website Mistakes Tradespeople Make
We see the same mistakes over and over again on trades websites. Here’s what to avoid:
Mistake 1: Not Having a Website at All
Surprisingly, many tradespeople still rely entirely on directories like Checkatrade or MyBuilder, or worse, just a Facebook page. While these have their place, they’re not a substitute for your own website. You don’t control your ranking on those platforms, they take a cut of your leads, and a Facebook page simply doesn’t rank well in Google local searches. Your own website gives you full control.
Mistake 2: A Website That Doesn’t Work on Mobile
If your website was built more than 5 years ago and has never been updated, there’s a very high chance it looks broken or tiny on a smartphone. Since the majority of trades searches happen on mobile, this is costing you enquiries every single day. A new mobile-responsive website from SinceCode solves this immediately.
Mistake 3: No Clear Calls to Action
Many trades websites show what they do but forget to tell visitors what to do next. Every page should have a clear, prominent call to action — “Call Now”, “Get a Free Quote”, “Book Online”. Don’t make people work to contact you.
Mistake 4: Slow Loading Speed
A website crammed with unoptimised photos can take 10+ seconds to load — by which time most visitors have already gone elsewhere. Website speed is both a user experience issue and a Google ranking factor. All SinceCode websites are built for speed, with optimised images and high-performance UK hosting.
How Much Does a Website for a Tradesperson Cost?
Traditional website agencies often charge tradespeople £1,500–£5,000 for a website, plus ongoing monthly fees for hosting and maintenance. For a sole trader or small team, that’s a significant financial commitment — especially when there’s no guarantee the website will actually bring in work.
SinceCode changes this completely. We offer professional, bespoke websites for tradespeople from just £19.99 per month, with absolutely zero upfront cost. We design it, build it, host it, and maintain it. You don’t pay a penny until your website is live and you’re happy with it.
| What You Get | Traditional Agency | SinceCode |
|---|---|---|
| Bespoke design | ✅ (£2,000+) | ✅ (Included) |
| Mobile responsive | Usually | ✅ Always |
| UK hosting included | ❌ (Extra cost) | ✅ Included |
| SSL certificate | Sometimes | ✅ Always included |
| Ongoing maintenance | ❌ (Extra cost) | ✅ Included |
| UK support team | Varies | ✅ Always |
| Upfront cost | £1,500–£5,000 | £0 |
Real Results: What a Professional Website Does for Tradespeople
The businesses that invest in a professional website consistently report a measurable increase in enquiry volume — not because the website is flashy, but because it’s found, trusted, and makes it easy to make contact. A well-built trades website typically achieves:
- Higher Google rankings for local search terms within 3–6 months
- More phone call enquiries directly from the website
- Reduced reliance on expensive paid directories
- Greater credibility when competing for larger jobs
- More repeat business through a professional online presence that customers share
Get Your Trades Website Live in 7 Days
Whether you’re a plumber, electrician, builder, roofer, landscaper, decorator, or any other tradesperson — SinceCode will build you a professional website that gets you found, builds trust, and wins you more work. We handle everything. You focus on the job.
Plans from just £19.99/month. Zero upfront. Live in 7 days.
Keep reading